Eco responsibility min 1

Our Eco Responsibility

Putting sustainability at the forefront of what we do, now and into the future.

Learn more about our ongoing commitment to drive sustainable practices throughout the solar shading industry

We’re really committed to a sustainable future. Not just for our company, but those around us and the customers we serve. That’s why we’ve published our sustainability targets below. They’re designed to help us reach our own goals, whilst spreading the key messages we support as far as possible.

We’ve identified the products within our range that help reduce environmental impact and save energy, you can learn more about how the EcoTick initiative works below. We’ve also highlighted how we build sustainable values into our everyday practices to foster a greener, cleaner future.

Ecotick large Ecotick small

Our Ecotick means you can trust any product carrying it to provide passive energy savings and let’s you know you’re making a eco friendly and cost effective purchase everytime.

Why the ecotick matters & what it means.

EcoTick is a James Robertshaw initiative designed to highlight products that offer environmentally friendly savings. These products are able to help reduce energy consumption and your carbon footprint.

Where to look for the mark

The EcoTick is shown here on our website to help you make an informed choice about the products you are considering.

The research that backs it up

We've curated a selection of articles, reports and advice from independent sources that show the benefits of solar shading and how they can reduce environmental impact. To learn more about those topics, start here.

Our Mission

At James Robertshaw, we design, manufacture, and install bespoke blinds, canopies, awnings, and retractable roofing solutions. With 160 years of trading behind us, we’ve helped shape this industry through constant innovation. We’ve made it our mission to promote the benefits of solar shading through sharing of knowledge and the promotion of high standards within our own manufacturing and those of our supply chain partners.

Our Values

  1. 01. The highest standards in manufacturing

    We aim to manufacture the best quality and most sustainable solar shading products available on the market today, through constant innovation and development of skills.

  2. 02. Sharing knowledge and expertise

    We strive to promote the benefits of solar shading to our customers and industry peers at every opportunity.

  3. 03. Streamlining processes

    Creating efficiencies and streamlining labour and manufacturing processes is integral to our constant innovation, with the ultimate goal to reduce our environmental impact as much as we possibly can.

  4. 04. Built-in sustainable practices

    We recycle and reuse wherever we can and promote this attitude outwardly to our supply chain and customers.

  5. 05. Offering choice to customers

    We look to inform and assist our customers with the most sustainable solar shading options available and constantly review our offerings to them.

Learn more about us and our approach

We’ve been innovating and improving for over a 160 years.

Our Sustainability Targets

Our goals for a more sustainable future within our own manufacturing process.

Recycling 01


Building on our current cardboard, paper, aluminium and steel recycling activities, we intend to target plastic and acrylic textile material next, with a plan to recycle and reuse wherever possible to be established by mid-2024.

Logistics 02

Journeys/logistics & vehicles

We plan to reduce our travel carbon footprint by 50% by the end of 2024, by implementing designated delivery and collection days from suppliers and establishing geographic grouping of deliveries.

Energy consumption 03

Factory energy consumption

By monitoring energy consumption within our factory, we will set a realistic, optimised consumption target by year-end 2024 for our manufacturing operations.

Manufacturing 04

Reducing waste (materials & labour)

Further implementation of a ‘right first-time’ process and system to reduce rework by 25% year on year, from the end of 2023. Plus implementing an off-cut waste real-time inventory system, by the end of 2024.

Materials 05

Using recycled materials

Investing in the ability to source and promote recycled materials, fabrics and components to be established by mid-2024. Giving our customers more ability to purchase sustainably.

Supply chain 06

Supply chain

Looking beyond our immediate operations, we also plan to work with all our supply chain partners, ensuring environmental policies and mission statements are in place, by the end of 2024.