The Deacon,

Lytham St Annes

A Modern British Tavern

  • Sector: Leisure & Hospitality
  • Requirement: Create new indoor and outdoor areas
  • Solution: W-Series Fixed Glass Roof, Retractable Glass Planter Systems,Retractable Glass Balustrade Systems,Traditional Victorian Box Awning
  • Outcome: 60+ indoor covers and 48+ outdoor covers

The Deacon

W-Series: Fixed Glass Roof

E-Series: Retractable Glass Planter Systems, Retractable Glass Balustrade Systems

A-Series: Traditional Victorian Box Awning

The Deacon in Lytham St Annes takes pride of place in the historic centre of the town, occupying the old RBS bank. It has achieved a beautiful balance of original period features and character with crisp modern styling, and serves a popular menu of high-end drinks and crowd-pleasing dishes. The owners wanted to maximise the potential of its outdoor footprint, and when they came to us we knew exactly how to make the most of it.

The key challenge of this project was creating a design that would both complement and enhance the rich historical character of the building, whilst producing an architectural statement to attract passing trade. Due to planning constraints a retractable roof was not possible, so we advised a fixed glass roof system with retractable glass walls for flexible sun-room dining. We paired this with an open air seating area surrounded by freestanding planters and retractable glass screens. Two bespoke solutions to bring the customers, and the revenue, flowing in.

Our team of expert fitters travelled with the systems from our production facility in Bolton to the site, following the construction of the foundation plinth the roof structure would rest on. Working on an historic building such as this requires a delicate touch and thankfully our fitters have years of experience. The structural supports were cemented into place, then the rest of the roof system is built upon those, and finally fixed and bolted to the existing building to ensure a safe and watertight join.

The areas we created transformed the revenue potential of the business, adding over 100 covers during good weather, and over 60 covers all year round come rain or shine. Not only did these new areas offer incredible ROI, they added crowd-drawing spaces for customers to enjoy and relax. Two distinct solutions creating two elegant new areas, and one big win for The Deacon.

This has meant more customers, with the new builds always the first area to be fully booked, and the owners have seen the financial benefits follow.

James Robertshaw. We don’t just find the solution. We create it.

Watch The Deacon Case Study Promo:

“The W-Series has definitely exceeded our expectations. It’s everything you’d want from a conservatory and living extension, but on sunny days it’s like having an al fresco dining room! It’s been a real wow factor for all our friends and visitors.”

Throughout the design and installation process, James Robertshaw and their partners have been fantastic to work with. We get lots of comments from visitors about how good the blinds look and when they’re rolled away they are so discreet you wouldn’t even know they are there. Which is great for match days!

Steve Newton, Tours and Operations Manager

“The P-Series umbrellas have been amazing for us. We’ve increased turnover 300% since they were installed!”

Colin Monk, Owner, High Spirits Leisure Group, Arts Bar & Grill, Bowness-on-Windermerer

Get in touch today

To find out more about James Robertshaw and our products, contact us today by calling our team on 01204 574 764 or sending a message


James Robertshaw & Sons Ltd

Unit 2a Cranfield Road
Lostock Industrial Estate
Bolton BL6 4SB

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James Robertshaw & Sons Ltd

Unit 2a Cranfield Road
Lostock Industrial Estate
Bolton BL6 4SB